ANALISIS DAYA TARIK WISATA, FASILITAS, DAN PENGGUNAAN MEDIA SOSIAL SEBAGAI PROMOSI TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG KE OBJEK WISATA RUMAH GADANG KERAJAAN SIGUNTUR KECAMATAN SITIUNG KABUPATEN DHARMASRAYA

Ar Rahman, M Habib (2021) ANALISIS DAYA TARIK WISATA, FASILITAS, DAN PENGGUNAAN MEDIA SOSIAL SEBAGAI PROMOSI TERHADAP KEPUTUSAN WISATAWAN BERKUNJUNG KE OBJEK WISATA RUMAH GADANG KERAJAAN SIGUNTUR KECAMATAN SITIUNG KABUPATEN DHARMASRAYA. Sarjana thesis, Universitas Putra Indonesia "YPTK" Padang.

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Abstract

M Habib Ar Rahman, 2021, Analysis of Tourist Attractions, Facilities, and Use of Social Media as Promotion of Tourist Decisions to Visit the Royal Siguntur Tower House Tourism Object, Sitiung District, Dharmasraya Regency in 2021, Bachelor of Management, Faculty of Economics and Business, University of Putra Indonesia " YPTK” Padang. This study examines the influence of tourist attractions, facilities, and the use of social media as promotions on tourist decisions to visit the Rumah Gadang Royal Siguntur tourist attraction, Sitiung District, Dharmasraya Regency in 2021. The population of this study amounted to 3000 people who visited in 2020. The sampling technique used The technique used is non-probability sampling, so that the number of samples obtained is 97 people. Based on. The instrument used in data collection in this study was a questionnaire compiled according to the Likert scale model. The method of data analysis is done by using multiple linear regression analysis method using the classical assumption suitability test and hypothesis testing. The results showed that partially there was a positive and significant influence of tourist attraction on the decision to visit, partially there was a positive and significant influence of facilities on the decision to visit, partially there was a positive and significant effect of the use of social media on the decision to visit, simultaneously there was a positive and significant influence on the decision to visit. significant tourist attraction, facilities and use of social media on the decision to visit. Keywords: Analysis of Tourist Attractions, Facilities, Use of Social Media as Promotion, Tourist Visiting Decisions.

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