Items where Author is "Gunawan, Ichsan"

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Thesis

Gunawan, Ichsan (2020) PENGARUH KOMUNIKASI PEMASARAN DAN CELEBRITY ENDORSEMENT TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN MELALUI E-COMMERCE SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Konsumen Shopee.id Mahasiswa Jurusan Manajemen dikampus UNIVERSITAS PUTRA INDONESIA “YPTK” PADANG). Sarjana thesis, Universitas Putra Indonesia YPTK.

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