Items where Author is "Badriyyah, Annisa"

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Thesis

Badriyyah, Annisa (2021) ANALISIS PENGARUH IKLAN TELEVISI DAN ENDORSER TERHADAP KEPUTUSAN PEMBELIAN DENGAN CITRA MEREK SEBAGAI VARIABEL INTERVENING PADA PRODUK HANDPHONE MEREK OPPO (Studi pada Mahasiswa Jurusan Manajemen Fakultas Ekonomi dan Bisnis UPI YPTK Padang Angkatan 2017). Sarjana thesis, Universitas Putra Indonesia YPTK.

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