DIGITAL TRANSFORMATION IN TOURISM SECTOR: SUPPORT ENHANCEMENT ENTREPRENEUR CAREER

Masril, Mardhiah and Hendrik, Billy and Putri, Rahma Aulia and Giatman, Muhammad and Syahril, Syahril (2020) DIGITAL TRANSFORMATION IN TOURISM SECTOR: SUPPORT ENHANCEMENT ENTREPRENEUR CAREER. Journal of Education and Social Science, 15 (1). pp. 48-55. ISSN 2289-9855

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Abstract

This study supports Tourism 4.0 to become a global paradigm and contribute to technological change in tourism. The purpose of this study is to develop a mobile application to support tourism industry by integrating the tourism sector and its relationship in stimulating a new entrepreneur career. Mix method methodology was used in this study, extreme programming as a software development and focus group discussion to get expert judgment. The finding of study is The Smart West Sumatera Tourism (The SWS-Tourism) application. The SWS-Tourism is mobile application that support the development of tourism digitization that offers interesting tourist destinations in West Sumatera. Where this application makes it easier for tourists to get information about Minangkabau culture, historical sites, and tourism attractions through their mobile phones, besides providing tourist facilities to communicate and book tour guides for trips to West Sumatra and through these application tourists can also order souvenirs and traditional foods directly to entrepreneurs of small business. The testing result used Black-Box method of the SWS-Tourism is obtained that all the process work well and the expert agree that the SWS-Tourism support to enhancement entrepreneurs of traditional souvenirs and traditional foods, tour guides in West Sumatra. Key words: Digital Transformation, Tourism, Entrepreneur, Career, the SWS-Tourism

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