Items where Author is "Junita, Rika Ahma"

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Thesis

Junita, Rika Ahma (2023) PENGARUH EKUITAS MEREK, INOVASI PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE DENGAN KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA MAHASISWA JURUSAN MANAJEMEN UPI YPTK PADANG. Sarjana thesis, Universitas Putra Indonesia YPTK Padang.

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