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Husin, Husin and Hermawati, Adya and Purbaningsih, Yuli and Susriyanti, Susriyanti and Ali, Suhajat (2023) ROLE OF PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH OPTIMIZATION OF SERVICE QUALITY AND INNOVATION. JURNAL APLIKASI MANAJEMEN, 21 (2). ISSN e IS S N 2 3 0 2-6332 p I SS N 1693-5241 (Submitted)