BEHAVIOR OF BINGKUANG TRADERS IN APPLYING ISLAMIC BUSINESS ETHICS WITH MODERATING PERSONALITY

Susriyanti, Susriyanti and Mulyani, Sitti Rizki and Yeni, Fitri (2020) BEHAVIOR OF BINGKUANG TRADERS IN APPLYING ISLAMIC BUSINESS ETHICS WITH MODERATING PERSONALITY. Economica Jurnal Program Studi Pendidikan Ekonomi, 9 (2). pp. 161-171. ISSN 2460 – 190X

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Abstract

The purpose of this research is to see how the behavior of frame traders in the city of Padang in applying Islamic business ethics with personality as moderating. The research gap in this research is when the phenomenon was discovered that in the last 3 years the land for bingkuang plantations in the city of Padang has decreased by almost one third, the authors also found the phenomenon of different behavior patterns of the frame traders when trading based on the observations made. The state of the art of this research is by adding indicators to each variable and using sentence statement questionnaires that the authors modify in the team. Respondents in this study were the traders in the city of Padang with 101 samples. The research methodology used is to measure the validity and reliability of the data, simple linear regression, moderating regression analysis (MRA), t test and determination test (R2). From the results of partial testing with a simple regression of Islamic business ethics (X1) and personality (X2-moderating), a positive and significant effect on trader behavior. Whereas the MRA test of Islamic business ethics has a positive and significant effect on the behavior of traders, but personality does not have a strong influence in moderating between the two. From the results of the determination test shows that without moderation, Islamic business ethics is able to explain the overall behavior of traders by 62.8% and with the moderation of the ability to explain the independent variables to the dependent variable as a whole increased to 64.1%

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