Muhammad, Abulwafa and Saputra, Dhio (2020) DEVELOPMENT OF E-FASHION DIGITAL MARKETING APPLICATION FOR THE CREATIVE FASHION INDUSTRY WEST SUMATERA. JURNAL IPTEKS TERAPAN, 6 (1). pp. 260-265. ISSN 2460-5611
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Abstract
This research was conducted to determine the digital marketing needs of fashion industry products in the province of West Sumatra. Conducting needs analysis based on current marketing conditions of the fashion industry products provides direction for the development of digital marketing applications that are needed. The analysis in this study uses a data mining algorithm and will produce an integrated digital marketing application for fashion industry players in West Sumatra. So that the fashion industry has a container based on digital marketing to accommodate all products and market it. This will provide greater opportunities for these fashion products to be known by the community and will increase the pattern of product marketing.
| Item Type: | Article |
|---|---|
| Subjects: | 0 Research > Ilmu Komputer > Rekayasa Perangkat Lunak 0 Research > Ilmu Komputer > Sistem Informasi |
| Divisions/ Fakultas/ Prodi: | Fakultas Ilmu Komputer |
| Depositing User: | Masriadi, S.Kom, M.Kom |
| Date Deposited: | 17 Sep 2021 07:40 |
| Last Modified: | 17 Sep 2021 07:40 |
| URI: | http://repository.upiyptk.ac.id/id/eprint/3189 |
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