Application of Promotion and Marketing of Micro, Small and Medium Enterprises (Umkm) of Pariaman City

Hardianto, Romi and Elva, Yesri and Rianti, Eva (2019) Application of Promotion and Marketing of Micro, Small and Medium Enterprises (Umkm) of Pariaman City. Jurnal KomtekInfo, 6 (2). pp. 159-168. ISSN 2356-0010

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Abstract

Usaha Mikro , Kecil dan Menengah (UMKM) memiliki peran penting untuk menopang perekonomian di Indonesia serta untuk meningkatkan era komunitas pasar bebas ASEAN (MEA). Pelaku UMKM sudah tersebar di hampir setiap daerah di Indonesia akan tetapi para pelaku UMKM terhalang dalam mempromosikan hasil usahanya ke masyarakat luas di sebabkan karena promosi yang masih dilakukan dari mulut ke mulut saja,dengan adanya E-Commerce seabagi salah satu perkembangan teknologi dapat membantu permasalahan ini. E-commerce merupakan satu set dinamis teknologi, aplikasi dan proses bisnis yang menghubungkan perusahaan, konsumen, dan komunitas tertentu melalui transaksi elektronik dan perdagangan barang, pelayanan dan informasi yang dilakukan secara elektronik. ==================================================================================================== Micro, Small and Medium Enterprises (MSMEs) have an important role to support the economy in Indonesia and to enhance the era of the ASEAN free market community (MEA). MSMEs have been spread in almost every region in Indonesia, but MSMEs have been prevented from promoting their business results to the wider community because of promotions that are still carried out by word of mouth, with the existence of e-commerce as a technological development can help this problem. . E-commerce is a dynamic set of technologies, applications and business processes that connect certain companies, consumers and communities through electronic transactions and the electronic, trading of goods, services and information.

Item Type: Article
Subjects: 0 Research > Ilmu Komputer > Rekayasa Perangkat Lunak
0 Research > Ilmu Komputer > Sistem Informasi
Divisions/ Fakultas/ Prodi: Fakultas Ilmu Komputer
Depositing User: Administrator
Date Deposited: 16 Sep 2021 04:39
Last Modified: 16 Sep 2021 04:39
URI: http://repository.upiyptk.ac.id/id/eprint/3178

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