Putra, Muhammad Reza and Gupron, Gupron (2020) BUYING INTEREST AND TRUST MODEL: E-WOM AND BRAND IMAGE. Dinasti International Journal of Economics, Finance & Accounting, 1 (5). pp. 916-926. ISSN 2721-3021
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Official URL/ URL Asal/ URL DOI: http://doi.org/10.38035/dijefa.v1i5.664
Abstract
Abstract: The article Buying Interest and Trust Model: E-Wom Analysis and Brand Image aims to build a research hypothesis using the library research method. To find out the variables that affect Buying Interest Online, a review of previous studies was conducted. The results of this article indicate a hypothesis has been built for further research that e-WOM, and Brand Image, have an effect on Online Purchase Trust and Interest.
| Item Type: | Article |
|---|---|
| Subjects: | 0 Research > Ekonomi dan Bisnis > Bisnis 0 Research > Desain Komunikasi Visual > Branding |
| Divisions/ Fakultas/ Prodi: | Fakultas Ilmu Komputer |
| Depositing User: | Masriadi, S.Kom, M.Kom |
| Date Deposited: | 16 Sep 2021 04:09 |
| Last Modified: | 16 Sep 2021 04:09 |
| URI: | http://repository.upiyptk.ac.id/id/eprint/3174 |
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